Presenting corporate gifts to clients and business associates is a good way to strengthen relationships and improve brand recognition. Gifts are also a good way to reward employees for achievements and recognize career milestones.

When selecting corporate gifts it’s important to choose items that are practical and thoughtful. If a client is an avid golfer provide them with imprinted golf balls or club covers. If employees love to BBQ provide them with logo grilling tools or a personalized apron.

Everyone enjoys receiving a considerate gift that shows the gift-giver is aware of their hobbies or lifestyle. While presents don’t have to be expensive they should be of good quality so recipients can enjoy them for a long time.

There are many occasions that are perfect for corporate gift giving. Some of the top reasons include: welcoming new employees, clients, or business associates, employment anniversaries, career promotions and achievements, thank you gifts, birthdays, and holidays.

Welcome gifts: Providing presents to newly hired employees, business associates, and clients is a good way to strengthen relationships. Popular items include custom USB drives, screenprinted T-shirts, imprinted pens and notepads, eco-friendly tote bags and drinkware.

Gift baskets make ideal welcome gifts. They can be stuffed with gourmet food items; coffees, teas, and mugs; branded clothing; writing pens, notepads and desk accessories; or computer accessories such as a personalized mouse pad and thumb drive.

Recognition gifts: Rewarding employees with gifts that recognize their efforts and achievements is a great way to create strong bonds. Not only do employees appreciate having their efforts acknowledged, gifts can also motivate other staff members to be their best.

Recognition presents can be provided for all kinds of employee achievements. A few of the more common reasons include setting sales records; exemplary customer service; and solving troublesome problems. Providing corporate swag is an affordable way to show appreciation.

Thank you gifts: Expressing thanks with business gifts can go a long way toward building lifelong relationships. In today’s competitive market it’s more important than ever to express appreciation for a job well done and customer loyalty.

It’s a good idea to add company logos, slogans, or contact information, but don’t go overboard. Keep branding to a minimum and make an impact by providing something unique and practical. Recipients will be proud to show off their gift and use it on a regular basis.

Holiday gifts: Handing out presents during holidays is a long-standing tradition. Companies often give the traditional holiday gifts of fruit baskets, sweet treats, gourmet foods and desserts. The problem is a lot of businesses give fancy food baskets, so stand apart from the crowd and present unique items.

Corporate gifts are generally reserved for special occasions and shouldn’t be used as a promotional item. While it’s best to keep branding to a minimum, it’s a good idea to imprint your company name and logo in a visible area. That way when recipients show off their present they perform marketing for you.